The purpose of the Food Awareness Initiative is to through cutting edge research help stakeholders to become sustainable, whether it is whole sellers, suppliers, or consumers through transparency and open-data. The project will take real social challenges connected to the food-chain and as a group propose and test solutions. The long-term goal is to establish Sweden as a testbed for food awareness and food chain research and pilots. A dream scenario would be that all food stores only sell sustainable food items, then our work is done...but until then we will be active



This video gives a background to what we mean and challenges we see needs to be adressed.

“The first step toward change is awareness. The second step is acceptance”

Nathaniel Branden